Virtual Team

Kimberlee Williams,

Founder and CEO

I’ve always been too tall and too irreverent. A small, farm-town girl pumping gas in my     family’s business ….attending parochial school in uniform (though I was the wrong persuasion!) I always stood out as the different one, but I now appreciate that those differences became a passion for driving positive change. Turns out, my corporate path was much the same. Despite that success, I reached a cross-roads not long ago and decided to leave an amazing company working with people I respected with the goal of helping many more, having a greater impact, and living a different lifestyle.

I am fortunate to have received much in my life and attribute that to my husband, family and friends, and helping people achieve things they believe are impossible. I love the water, so live and work on the beautiful Hudson River waterfront overlooking the NYC skyline with my amazing husband Andy and our dog Rudy. Everything I’ve ever done has prepared me for what I’m doing right now and I am excited to have the chance to help achieve results that are important to you.


Mike Brown,

Online Strategy and Marketing

Mike provides ignitem and its clients with a broad range of online marketing, strategy and web development skills necessary to evolve and thrive in an ever changing virtual business environment. His experience spans print, direct, digital and broadcast media and more than 20 years as a small business owner and entrepreneur in a diverse range of passions that have included a record label, design shop to his current boutique interactive agency with offices in New York and San Francisco. A typical week for Mike includes family, biking, running, managing an interactive agency, playing bass in an NYC punk band, gardening with the children at PS 154, recording electronic music for soundtrack work and another band.


Robin Madell,

Executive Writer

Robin’s life and work can be described in three words: motion, mission, and absorption. The motion started early—moving 20 times before she was 20, Robin found ways to translate those moves into stabilizing forces, developing a passion for writing and running. Over many miles and years, she’s still doing the same, and in a lot of different places.

And that’s where the mission comes in. With a bicoastal mentality based on equal time spent in New York and San Francisco, Robin has stayed singularly focused her entire career, absorbed in work that involves words. After a decade of going global to interview CEOs and thought leaders, she honed in on women’s leadership, choosing roles that allow her to help advance women in business.

After taking a year off to interview 30-somethings in every state for a book on Americans in their thirties, she became a ghostwriter and speechwriter, and eventually an executive herself, serving as a VP and Managing Director in a global ad agency’s creative department. Today, as a freelance corporate writer, Robin gives executives and entrepreneurs more time to do what they do best—by leaving the writing to her. When Robin’s not on deadline, you’ll find her marathoning, racing, biking, swimming, or hiking with her family in many places.